Bowties to me are the avant garde version of neck ties. They come in different designs and are certainly cool when you know how to tie ‘em. During Toronto Men’s Fashion Week I happen to stumble on a new discovery, I met a designer who designed the most beautiful and glamorous bowties. The brand does not just sport bowties but also does have gorgeous lapels and pocket squares. Plus the attention to details not just on the product themselves but also on the packaging. A week after Men’s Fashion Week I had an exclusive interview with the designer himself.
J: First of all, when did the whole company started?
Sultan: Officially around 35 weeks ago. (since my interview) But it has been at the back of my mind for almost a year.
J: Why the bowtie?
Sultan: If you knew me from before you would know that I always love bowties. It was something that I like a lot and other accessories in general. So, I’ve always just love to accessorize. Bracelets, pocket squares, bowties, sunglasses that kind of thing.
J: Where do you get inspiration for your designs? because you’re not the typical plain bowtie, you have prints, different fabrics, textures.
Sultan: I feel like I’m just inspired by everything around me, and I’m always looking for more colour and something more whimsical like, i’ve always been interested in things that pop in terms of colour. I’ve also been inspired by paintings and traveling. Different things, and I travelled a lot so I just remember things that i like, and see how I can incorporate them. Another inspiration is (ofcourse, ) I’m Indian, a lot of our cultural clothings and textiles are very colourful and whimsical as well, so I try to bring a pice of that and aesthetic back to my brand.
J: You put a lot of effort not just on the design of your products but also on your packaging, why is that?
Sultan: I think it’s important for job recognition. But also more importantly is because I’m putting myself in the shoes of the costumer, if I were to buy something and spend x amount of dollars wether it be $5 dollars or $20 a little extra thing that the brand does it makes a big difference to know that the smaller attention to detail the costumer appreciated that.
J: Where do you get your fabrics?
Sultan: Mainly locally but from india as well.
J: What’s your price range?
Sultan: I feel that for the product that you are getting it’s a very moderate price. The bowties are usually $75 but the samples go for $50, Lapel pins will be anywhere from $10-$35, and pockets squares are anywhere from $20-$50.
J: If you were to create a collection with just one fabric, what fabric would it be?
Sultan: Indian Silk Brocade, I just think it’s a phenomenal fabric so many different designs and patterns, and also with the silk brocade it’s woven so there’s a lot of different ways, that’s why if I only use that fabric there’s so much diversity.
J: Is there any designer you would want to collaborate with?
Sultan: Definitely, I don’t have someone in particular right now, but it would be nice to collaborate with a designer who shares the same aesthetics as me.
Overall, Sultan’s creativity surely has given him the right buzz in the business. With beautiful prints and textures incorporated to every design just to have one of his bowties is surely a statement piece and also a collectors item. So why settle for that boring old tie when you can have a JustSultan Bowtie?!!!!
*JustSultan is available at justsultan.com or at Lavish&Squalor.